d.tail grew out of an industry that was a very early adoptee of Social Media – the music business.
We now help put social media strategies together for brands, bands, festivals, businesses of varying sizes, publishing and even round the world solo sailors.
What is social media? It’s just a new form of media, like TV, newspapers and radio. It’s a spot on the WWW where a large number of people (400 million on facebook alone) have gathered to chat, swap stories, talk about their lives, share experiences and importantly express opinions about you, your product/service, how important it is or affects them – sometimes intentionally, at other times naturally through the course of their conversation.
Why do I need to be on it? If you were a pie seller at a sports oval with a great little business but you suddenly notice that on the next oval there are 20,000 plus people watching a game, wouldn’t you put up a sign there, open a stall at that oval, try to get in front of this potential market in some way?
But we have a website? Yes you do and it’s big, beautiful, contains all the right facts and probably says exactly what you want to say. But how do people find out about it, why will they want to go there, who’s talking about it and most importantly who else are they talking to?
Dive in to their conversations, their feeds, the places they hang in to chat, and drive them to your website. Better still offer them a Twitter feed that only has special offers, run a competition on Facebook that gets them interacting and discussing your business, put photos of your event, products or happy customers on Flickr, write a great blog or put up a positive review on Blogspot. All these social networks have people talking, looking and thinking about products, services and events just like yours. Shouldn’t you be where they already are? Read more about Social Media Everywhere, Everyday
What do we do? Social Network Management
CREATION. We create profiles on social media sites such as Facebook, Twitter, YouTube, Flickr and Myspace, forming what we call an integrated ‘Social Media Network’.
MANAGEMENT. We link sites together to create a consistent and complete experience for fans and give a more streamlined online presence. We promptly update profiles with the most recent news, videos, gig listings, tracks, blogs, photos and other content.
TACTICAL MARKETING. Additional concepts to give a more strategic slant to Social Network Management. Adding value to your brand, product or service.
