It’s been a while between blogs. It’s well into winter and the open fire in our South Melbourne studio doesn’t work nearly as well as we’d like!
The past few months have been busy, namely for our very first client Michael Paynter, whom we’ve been working with from before d.tail’s …
Jessica Watson Returns Home
It’s been a 9 busy months since we began d.tail. We’ve been extraordinarily fortunate and privileged to have Jessica Watson as one of our first clients.
Her amazing achievement has been and will continue to be well documented around the world. Interesting that TV coverage on One TV focused heavily …
How’s your songwriting going?
- with thanks to Seth Godin http://sethgodin.typepad.com/
There’s not a lot of room for slightly-out-of-the-ordinary.
The only real help is self-help. Anything else is just designed to get you to the point where you can help yourself.
Irrational passion is the key change agent of our economy. Faith and beauty …
‘Social media 40% of Jetstar’s marketing budget’
Jetstar has announced it will direct 40% of its marketing budget to social media.
“We’ve conducted some very successful marketing and PR campaigns via social media in the past 18 months, including YouTube and Twitter, and the response has been phenomenal,” said David May, Jetstar’s head of marketing.
May explained …
How Social media is changing advertising.
‘Companies, marketers and advertising agencies are facing a dramatic shift in marketing reality – and are increasingly failing to connect with consumers. The big challenge in times of exchangeable products, the rise of social media and mature and rather brand skeptic consumers: To find new ways how to get people …
Should we hide our losses?
Toyota’s recent trials with car and truck recalls numbering almost 8 million worldwide poses the big question that some companies must face. Do we open up the lines of communication for all or close up shop and deal with the problem behind closed doors?
Social media espouses the latter – …
Seth Godin
Seth Godin…….
….could be a genius or just an individual who has opened up all the internal gates allowing a stream of clear consciousness.
Either way here are 7 of his gems on the benefits of using social media.
1. If I can sell you something without a sales call …
