Seth Godin…….
….could be a genius or just an individual who has opened up all the internal gates allowing a stream of clear consciousness.
Either way here are 7 of his gems on the benefits of using social media.
1. If I can sell you something without a sales call …
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We just spent our first weekend as social media directors at a festival – Chill Island. Although the numbers following Mr Chill on Twitter are still only relatively small we really believe this is a great way forward for all festivals, both music and others in reaching punters with vendor …
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It’s a great idea – all sorts of artists and bands have been doing it since classical musicians moved their minstrels from court to court. Since the Methodists took music to the pacific islands and the Salvation Army wandered down my street in Coburg way too early on a Sunday morning.
I lived it, loved it and ultimately got sick from it but even today still enjoy wearing those scars of a truly surreal experience few humans get to have.
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Long before we launched d.tail we were social media geeks – ardently devoted to following social media commentators such as Paul Verna, Seth Godin and media futurist Gerd Leonhard and the man who is leading the pack when it comes to connecting with your fan base, Trent Reznor.
One of the stand out stories we came across and is a great example of tactical marketing, was that of the Veronica’s band-brand partnership with Bayer birth control pill brand Yaz.
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Over the past month we have been busy tweeting, facebooking and creating lots of noise across Diafrix’s social media network encouraging fans to vote online for the band in The Age EG Awards 2009.
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I had a call from Phil Tripp last week asking me what the URL for our new business is – I was happy to provide him with d.tail Noisemakers and report that the initial response to this venture has been strong – particularly from independent bands and record labels but …
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The team at d.tail would like to welcome Melbourne hip-hop outfit Diafrix to the family.
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This is an exciting time in the music business – a massive change for some of us who have spent much of their lives dreaming, scheming and lucky enough to be a part of and a new frontier of opportunity for a great many more.
But great is the key …
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