How Social media is changing advertising. - D.Tail Noisemakers

Australia led in average time per person spent, with the average Australian spending nearly 7 hours on social media sites in December 2009 www.nielsen.com

Twitter is expected to reach 26 million users by the end of 2010

There are 8 million active facebook users in Australia in Feb 2010, a third of the country’s population

More people are using the mobile web to socialize (91%) compared to the 79% of desktop users who do the same Read Write Web, Feb 2010

78% of consumers trust peer recommendations, only 14% trust advertisements www.socialnomics.com

Two thirds of the global internet population visit social networks Nielsen, Global Faces and Networked Places 2009

Visiting social network sites is now the 4th most popular online activity, ahead of personal email Nielsen, Global Faces and Networked Places 2009

Facebook had 500 million active users worldwide in July 2010

If YouTube were Hollywood it would have enough material to release 60,000 feature films a week

3,600,000,000 photos are archived on Flickr.com. That’s one photo for every two people on earth

8,000,000,000 minutes are spent on Facebook each day

If Facebook were a country it would be the 3rd most populated behind only India and China

Millions of people are creating content for the social web. Your competitors are already there; your customers are already there…

YouTube is the 2nd largest search engine in the world next to Google www.socialnomics.com

90 minutes is the amount of leisure time the average Australian spends daily on social networks Chris Sheedy

23% of Australians have interacted with a company on a social network site www.socialnomics.com

52% of Australians who use social networks think that companies need new ways for customers to interact with them www.socialnomics.com

How Social media is changing advertising.

‘Companies, marketers and advertising agencies are facing a dramatic shift in marketing reality – and are increasingly failing to connect with consumers. The big challenge in times of exchangeable products, the rise of social media and mature and rather brand skeptic consumers: To find new ways how to get people engaged again in products, advertising and in brands.’ http://bit.ly/cI2PMB