Your fans are online, downloading music, following their favourite artists, bands, brands and people.
Sharing what they find with their friends and peers, more than ever, they are seeking connection and communication. They want to know what their favourite acts are up to: where they are playing, when they are touring, what they are recording – in fact, they want as much information as they can get!
Which is why being active on social media is essential to your success.
You need to be where the fans are, and provide them with plenty to follow and get into.
And that’s where d.tail comes in, generating loads of great noise for you online…
CREATION
We create profiles on social media sites such as Facebook, Twitter, YouTube, Last.fm, iLike, Youtube, Flickr and Myspace, forming what we call an integrated ‘Social Media Network’ – adding audio, visual and interactive content, streamlining content across each site to establish a consistent message, creating a tone and functionality that best suits you and your fans.
MANAGEMENT
We link sites together to create a consistent and complete experience for fans and give a more streamlined online presence.
We promptly update profiles with the most recent news, videos, gig listings, tracks, blogs, photos and other content. Manage communication from your fans, inviting and stimulating a dialogue and conversations, monitoring online activity and recording statistics and analytics for regular reports.
TACTICAL MARKETING
On top of creating and managing your social media, we customise and execute tactical marketing concepts to engage your fans and grow your following online.
Competitions > Giveaways > Exclusive offers > Developing content
Rather than simply posting status updates, links, news and blogs we come up with sound and creative concepts that suit the artist and the audience you are trying to reach.
If you are in the studio recording your next album, a single coming out soon, gigs or a tour coming up, why not offer exclusive presales to shows through Facebook, film a track by track about the songs on your album. Shoot a behind the scenes series of life in the studio or on tour and create video blogs (remember low-fi is ok!). After every gig post a blog about the show – include photos and video and circulate on your Social Media Network.
The purpose of our Tactical Marketing is to add value to your music and give back to your fans. They will love you for it!
Read more about d.tail’s Tour Administration and Tactical Marketing for the music industry
