Social media isn’t a fad, it’s a fundamental shift in the way we communicate
Over 50% of the world’s population is under 30-years-old. 96% of them have joined a social network ~ www.socialnomics.com
Over 700 billion minutes a month are spent on Facebook and 20 million applications are installed a day
Over 250 million people interact with Facebook from outside facebook.com on a monthly basis, across 2 million websites
It’s predicted that in 2013 mobile Internet users will overtake desktop Internet users ~ Morgan Stanley Research
iPhone application Instagram has 4.25 million users and is gaining 1.2 million users a month. Instagram has reached the same user base in seven months that it took Twitter two years to reach
48% of 18 to 34 year olds check Facebook right when they wake up…
As of 2011, there are 500,000,000 active Facebook users – Approximately 1 in every 13 people on earth. Half of them are logged in on any given day
Australia leads the world in social media engagement, with the highest global average for time spent per month on social media sites (7 hours)
Twitter now has over 200 million accounts, although approximately 50% are not active
There are 10 million Facebook user accounts in Australia in May 2011, almost half of the country’s population ~ socialmedianews.com.au
The average number of tweets per day has nearly tripled from 50 million to 140 million from 2010 to 2011
What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
78% of consumers trust peer recommendations, only 14% trust advertisements ~ www.socialnomics.com
75% of Brand ‘Likes’ on Facebook come from advertisements ~ www.mashable.com
There are over 200,000,000 blogs. 34% of bloggers post opinions about products & brands ~ www.socialnomics.com
There has been an 182% increase in number of Twitter mobile users over the past year ~ March 2011
People care more about how their social graph ranks products and services than how Google ranks them
Social media has overtaken porn as the #1 activity on the Internet
More video content is uploaded to YouTube in a 60 day period than the three major U.S. television networks created in 60 years ~ www.mashable.com
There are 3000+ photos uploaded per minute to Flickr
If Facebook were a country it would be the 3rd most populated behind only India and China
Millions of people are creating content for the social web. Your competitors are already there; your customers are already there…
YouTube is the 2nd largest search engine in the world next to Google www.socialnomics.com
35 hours of video is uploaded to YouTube every minute
