Social media isn’t a fad, it’s a fundamental shift in the way we communicate

Over 50% of the world’s population is under 30-years-old. 96% of them have joined a social network ~ www.socialnomics.com

Over 700 billion minutes a month are spent on Facebook and 20 million applications are installed a day

Over 250 million people interact with Facebook from outside facebook.com on a monthly basis, across 2 million websites

It’s predicted that in 2013 mobile Internet users will overtake desktop Internet users ~ Morgan Stanley Research

iPhone application Instagram has 4.25 million users and is gaining 1.2 million users a month. Instagram has reached the same user base in seven months that it took Twitter two years to reach

48% of 18 to 34 year olds check Facebook right when they wake up…

As of 2011, there are 500,000,000 active Facebook users – Approximately 1 in every 13 people on earth. Half of them are logged in on any given day

Australia leads the world in social media engagement, with the highest global average for time spent per month on social media sites (7 hours)

Twitter now has over 200 million accounts, although approximately 50% are not active

There are 10 million Facebook user accounts in Australia in May 2011, almost half of the country’s population ~ socialmedianews.com.au

The average number of tweets per day has nearly tripled from 50 million to 140 million from 2010 to 2011

What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…

78% of consumers trust peer recommendations, only 14% trust advertisements ~ www.socialnomics.com

75% of Brand ‘Likes’ on Facebook come from advertisements ~ www.mashable.com

There are over 200,000,000 blogs. 34% of bloggers post opinions about products & brands ~ www.socialnomics.com

There has been an 182% increase in number of Twitter mobile users over the past year ~ March 2011

People care more about how their social graph ranks products and services than how Google ranks them

Social media has overtaken porn as the #1 activity on the Internet

More video content is uploaded to YouTube in a 60 day period than the three major U.S. television networks created in 60 years ~ www.mashable.com

There are 3000+ photos uploaded per minute to Flickr

If Facebook were a country it would be the 3rd most populated behind only India and China

Millions of people are creating content for the social web. Your competitors are already there; your customers are already there…

YouTube is the 2nd largest search engine in the world next to Google www.socialnomics.com

35 hours of video is uploaded to YouTube every minute

We create and manage social media for brands, products, services, events and more.

CREATION

We create profiles on social media sites such as Facebook, Twitter, YouTube, Flickr and Myspace, forming what we call an integrated ‘Social Media Network’ – adding audio, visual and interactive content, streamlining content across each site to establish a consistent message, creating a tone and functionality that best suits you and your audience.

MANAGEMENT

We link sites together to create a consistent and complete experience for ‘fans’ and give a more streamlined online presence. We promptly update profiles with the most recent news, managing communication from your community, managing content, posting event details, inviting and stimulating a dialogue and conversations, monitoring online activity and recording statistics and analytics for regular reports.

TACTICAL MARKETING

On top of creating and managing your social media, we customise and execute tactical marketing concepts to engage your fans and grow your following online.

Competitions > Giveaways > Exclusive offers > Developing content

Rather than simply posting status updates, links, news and blogs we come up with sound and creative concepts that suit your brand and the people you are trying to reach.

If you have a product release, event, festival, book launch, single/album release or comedy show coming up why not give away a teaser – give away free promo samples of your product via Twitter, offer exclusive presales through Facebook. Bring your cookbook to life with how to guides for your recipes, film a track by track about the songs on your album. Shoot a behind the scenes series of life at your magazine, life on tour and create video blogs (remember low-fi is ok!). After every gig at the comedy festival post a blog about the show.

The purpose of our Tactical Marketing is to add value to your brand, product or service in alignment with existing marketing plans.