Social media isn’t a fad, it’s a fundamental shift in the way we communicate

Over 50% of the world’s population is under 30-years-old. 96% of them have joined a social network ~ www.socialnomics.com

Over 700 billion minutes a month are spent on Facebook and 20 million applications are installed a day

Over 250 million people interact with Facebook from outside facebook.com on a monthly basis, across 2 million websites

It’s predicted that in 2013 mobile Internet users will overtake desktop Internet users ~ Morgan Stanley Research

iPhone application Instagram has 4.25 million users and is gaining 1.2 million users a month. Instagram has reached the same user base in seven months that it took Twitter two years to reach

48% of 18 to 34 year olds check Facebook right when they wake up…

As of 2011, there are 500,000,000 active Facebook users – Approximately 1 in every 13 people on earth. Half of them are logged in on any given day

Australia leads the world in social media engagement, with the highest global average for time spent per month on social media sites (7 hours)

Twitter now has over 200 million accounts, although approximately 50% are not active

There are 10 million Facebook user accounts in Australia in May 2011, almost half of the country’s population ~ socialmedianews.com.au

The average number of tweets per day has nearly tripled from 50 million to 140 million from 2010 to 2011

What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…

78% of consumers trust peer recommendations, only 14% trust advertisements ~ www.socialnomics.com

75% of Brand ‘Likes’ on Facebook come from advertisements ~ www.mashable.com

There are over 200,000,000 blogs. 34% of bloggers post opinions about products & brands ~ www.socialnomics.com

There has been an 182% increase in number of Twitter mobile users over the past year ~ March 2011

People care more about how their social graph ranks products and services than how Google ranks them

Social media has overtaken porn as the #1 activity on the Internet

More video content is uploaded to YouTube in a 60 day period than the three major U.S. television networks created in 60 years ~ www.mashable.com

There are 3000+ photos uploaded per minute to Flickr

If Facebook were a country it would be the 3rd most populated behind only India and China

Millions of people are creating content for the social web. Your competitors are already there; your customers are already there…

YouTube is the 2nd largest search engine in the world next to Google www.socialnomics.com

35 hours of video is uploaded to YouTube every minute

d.tail tour admin is for all entertainers out there – artists, bands, comedians, authors on their book tour, guest speakers, public figures, sword swallowers and more.

Based on years of personal experience touring nationally and internationally in the music industry, our team can take all kinds of entertainers out on the road. We know all the things that can go wrong on tour, and all the avenues to make as much noise as possible about your tour.

Once your tour dates have been locked in, d.tail steps in, and does the job of a proactive and organised personal assistant.

LOGISTICS

We manage all the show, travel, transport, backline and accommodation details. The Tour Booklet that clients receive from d.tail is the bible of the tour. It outlines where everyone, and everything, needs to be 24 hours a day, for the duration of the tour.

SUPPORT

d.tail co-ordinates and shares all relevant logistics with management, publicists, booking agent, record company, performers, crew and entourage.

MARKETING

It really is all in the d.tail. We will be thorough and make contact with all venues and distribute online marketing tools including bio, photos, press releases and a soft copy of poster.

We liaise with the entertainer’s personnel to determine what each party is doing in terms of marketing and publicity for the tour.

We can even contact regional radio stations and newspapers to discuss potential promo opportunities and we can help source a PR person, publicist or radio plugger to take the tour to metro media.

d.tail tour administration dovetails seamlessly with your touring plans because we do what needs to be done, in the time that no-one else has.